2025 Audi SQ7 Price: Trim Levels, Option Packages, and MSRP Guide

Walk into any Audi dealership asking about the SQ7 and you’ll get a number thrown at you fast: $90,800. That’s the headline, but it’s also the least interesting part of the conversation, because the real story of 2025 Audi SQ7 price lives in the option sheet — the place where a $90K performance SUV quietly becomes a $115K one if you’re not paying attention to the checkboxes.

Base MSRP Breakdown for the US Market

The 2025 SQ7 lineup is refreshingly simple compared to the labyrinth Audi used to run with the SQ7’s predecessor configurations. Two trims. That’s it. No “Sport” or “S-Line” sub-variants muddying the waters like you’ll find on the A6 or Q5 lineups.

Premium Plus opens the door at $90,800 MSRP, and Prestige sits at $96,900 MSRP. Add Audi’s destination charge of $1,295 on top of either figure, and your true out-the-door starting point before taxes, title, and dealer fees lands at $92,095 for Premium Plus and $98,195 for Prestige.

Here’s the part that matters for anyone cross-shopping: that $6,100 gap between trims isn’t padding. It’s not Audi tacking on a chrome badge and calling it a day. The Prestige delta buys genuine hardware and electronics that the Premium Plus simply does not offer at any price, which we’ll get into below. Compare that to, say, the jump between a BMW X5 M60i’s base and Executive trim, where you’re often paying four figures for stuff that’s mostly cosmetic — the SQ7’s trim spread is unusually honest.

One more thing worth flagging before we move on: Audi’s own pricing logs, verified via the official Audi USA Newsroom, quote these exact same $90,800 and $96,900 figures. This tells you these numbers are locked and consistent across the national market for the model year rather than a regional dealer markup quirk. If your local store is quoting wildly different MSRP numbers before options, that’s your cue to start asking pointed questions about market adjustments.

Premium Plus Trim: Standard Features and Value Analysis

Don’t let the “base” label fool you into thinking the Premium Plus is some stripped-down loss leader. This thing rolls off the line with a genuinely aggressive spec sheet for the money.

Mechanically, you’re getting the full performance package standard — sport-tuned adaptive air suspension, electromechanical progressive steering, and all-wheel steering (Audi’s term for rear-axle steering that tightens the turning radius at low speed and adds stability at highway speed). That rear-steer system alone is normally a $1,000+ option on rivals; here it’s baked into the sticker price from trim one.

Exterior-wise, the Premium Plus already wears the look that makes the SQ7 instantly readable in a parking lot: quad exhaust tailpipes finished in a chrome matrix pattern, LED headlights, LED taillights with dynamic indicators, roof rails, and a tailgate spoiler. Inside, you’re sitting on Valcona leather with heated front seats, a quad-zone automatic climate system, and the full virtual cockpit setup — a 12.3-inch digital instrument cluster paired with the 10.1-inch MMI touchscreen up top and an 8.6-inch climate touchscreen below it. Wireless Apple CarPlay and Android Auto come standard too.

Stainless steel pedals and footrests, a panoramic sunroof, and a power liftgate round out the list. For a daily driver that also happens to embarrass most German V8 SUVs at a stoplight, the Premium Plus is the rare base trim that doesn’t feel like a base trim. So why doesn’t everyone just stop here? Because Audi held back specific equipment for the trim above.

Prestige Trim: Luxury Upgrades (Head-Up Display, Remote Park Assist Plus)

The Prestige trim is where Audi’s product planners earned their paychecks, because the $6,100 premium over Premium Plus buys exactly the stuff that’s hardest to retrofit or option around later.

Head-up display: This is a hardware item — a projector unit embedded in the dash that throws speed, navigation prompts, and adaptive cruise status onto the windshield in your direct line of sight. You cannot add this to a Premium Plus build at any price. It’s Prestige-exclusive, full stop, because the windshield itself is manufactured differently to accept the projection.

Remote Park Assist Plus: This isn’t the garden-variety self-park feature. Remote Park Assist Plus lets you exit the vehicle and maneuver it in and out of a garage or tight space using the Audi connect app on your phone — genuinely useful if you’ve got a narrow driveway.

Matrix-design LED headlights with laser high beams: While the Premium Plus gets standard LED units, the Prestige steps up to true HD Matrix LEDs with laser high-beam capability and digital OLED taillights, which allow for customizable animated lighting signatures.

Comfort-wise, you also pick up heated and ventilated front seats, dual-pane acoustic glass for side windows, and intersection assist layers. Evaluation logs from consumer retail guides like Edmunds show that despite no increases in raw power, the convenience layout makes the Prestige the most requested configuration for luxury buyers cross-shopping the premium tier. The Prestige isn’t an upsell trap — it’s the configuration most buyers should actually be targeted towards.

Must-Have Optional Packages (S Sport Package, Luxury Package)

This is where the SQ7’s pricing starts to spread its legs, and where the optional package conversation gets genuinely interesting for anyone trying to build a spec sheet that matches their driving priorities.

S Sport Package — $6,000: This is the one performance-minded buyers should circle in red ink. Available on both trims, it brings active roll stabilization (electromechanical anti-roll bars that fight body lean) and a quattro sport rear differential with torque vectoring. If you’re the type who’s going to be carving canyons on a Sunday morning, this package changes the car’s cornering character more than any other option.

Luxury Package — $3,700: Extended leather upholstery covering the dash, armrests, and center console, paired with a black Dinamica headliner — Audi’s premium suede-like microfiber material. (Requires Prestige trim).

Bang & Olufsen 3D Advanced Sound System — $5,000: Exclusive to the Prestige trim, this upgrade swaps out the standard setup for a massive 23-speaker configuration, including acoustic lenses that rise from the dashboard and units built into the headliner for a true 3D overhead channel effect.

Black Optic Package — $1,100: Available on both trims, this blacks out the exterior brightwork, side mirror housings, window surrounds, and the Singleframe grille outline. It gives the SQ7 a much more menacing stance.

Explanatory table

Stacking the S Sport Package, the Luxury Package, and the advanced B&O system onto a Prestige build adds $14,700 to the base price. This explains how dealer order logs end up with stickers north of $115,000, as shown on real-world retail inventory sheets tracked by automotive valuation databases like Kelley Blue Book.

Out-the-Door Pricing Estimates and Destination Charges

Let’s get concrete about what you’ll actually sign for, because MSRP and out-the-door price are two very different documents.

Start with your trim MSRP, add the $1,295 destination charge — this covers marine transport and freight routing from Audi’s assembly plant in Ingolstadt, Germany — then layer in your selected packages. From there, expect state sales tax, a documentation/dealer processing fee ($500–$900 average), and title/registration costs.

A realistic build-out for a well-equipped daily driver looks like this:

If you’re trying to stay closer to $100K out-the-door, the move is a Premium Plus with the S Sport Package ($98,095 total before taxes) — you keep the mechanical performance layout without paying for the executive tech items.

Pricing, trims, and packages are only half the equation, though. If you haven’t already, go back and read our comprehensive review for the full breakdown of how that 500-horsepower V8 behaves on the road, how the cabin holds up against heavy competitors, and whether the SQ7’s formula is worth your hard-earned spend.